In the year 2023, among 59 countries of 378 entries each entry had been tasked to create an exceptional and innovative video content related to the tourism and travel industry, the film festival recognizes the very best TV ads, promotional films, video campaigns, social videos, video blogs, documentaries, and reports from the global creative community.
Wilderness’ ‘call to explore the world’s most iconic wild destinations’ as their new brand film took the Silver Award for the Responsible and Sustainable Travel video, the Gold Award for Game Lodge video, and the Pinnacle Award for Tourism Africa.
The awards ceremony was on the 5th of May 2023 at the Labia Theatre in Cape Town, South Africa and in attendance was the Wilderness’s CMO, Simone Strahle, Head of Creative, Marius De Jager, Head of Brand Kate MacWilliam, PR Manager Clara Del Castello and Brand Designer Verena Altern, who said they were all extremely humbled to be recognized amongst such a wealth of talent from all over the world.
“It was an honor to have our Wilderness brand film recognized at this year’s ITFFA, among some of the best tourism films worldwide. We are proud to have created something that pushes the boundaries of traditional safari films to really capture the essence of what we do: bringing people to experience Africa’s raw and untamed wilderness while sharing our passion and commitment to protecting wilderness, wildlife, and communities”, said Wilderness’s CMO, Simone Strahle.
A big thanks goes to film directors Anson Fogel and Alexandra Fuller, producer Heidi Gress, and the production company Camp 4 Collective, for their contribution to our amazing achievement.