Sport Buff, a renowned technical provider, played a pivotal role in revolutionizing the way Israel
experienced major sporting events, including the World Cup Qatar 2022 and Eurovision 2023,
through their real-time interactive engagement platform. Their innovative contributions garnered
well-deserved recognition at IBC 2023.
The IBC2023 Innovation Awards represent a platform that celebrates visionary initiatives reshaping
the landscape of the media industry. These awards honor collaborative endeavors that address real-
world challenges with fresh and groundbreaking solutions. The winners were unveiled at an
exclusive event held in the IBC Premium Lounge.
Sport Buff's partnership with KAN, the Israeli Public Broadcasting Corporation, resulted in a
significant transformation in how audiences in Israel engaged with the World Cup Qatar 2022 and
Eurovision 2023. Sport Buff's real-time interactive engagement platform seamlessly integrated with
KAN's broadcast, offering viewers tailored content and an immersive digital experience.
KAN harnessed Sport Buff's technology during the FIFA World Cup in Qatar, enabling viewers to
access match content irrespective of their location. This integration also facilitated direct
communication between KAN's digital department editors and TV commentators. Editors provided
real-time data from quizzes, enhancing the commentary and fan engagement during critical in-game
decisions, such as penalties and red cards.
Sport Buff's platform enriched viewers' experiences with on-screen graphics, interactive posts, polls,
and quizzes, enhancing their understanding and enjoyment of sporting events. Leveraging a scalable
platform powered by AWS and developed by Ensono Digital, Sport Buff's technology brought an
entirely new dimension to broadcasting.
Benn Achilleas, CEO of Sport Buff, expressed his gratitude, saying, "What we have provided is a total
solution, and it's a testament to the broadcaster and their teams being able to share our vision, and
their teams being able to take it to the next level. There are so many things we've learned from how
they use it, and now it's about how we take this further, across all of their content and all of their
Frederic Fievez, CSO of BCE, stated, "We congratulate our new partner, Sport Buff, for this award.
Innovation is in the roots of BCE and has always paved the way for our developments. We are glad to
share this value with our partner and eagerly anticipate advancing together in the new media
BCE remains dedicated to nurturing creative advancements and pushing the boundaries of media
services, and we are excited to continue our journey alongside Sport Buff in this rapidly evolving