Reliable gaming brand MelBet has partnered with the world-famous Juventus
Football Club.
Founded in 1897, Juventus is the largest Italian professional football brand
success and one of the most awarded teams in European football. Juventus can
count on an undisputed global reach with 580 million fans worldwide, including
more than 155 million followers on various digital channels.
According to the contract terms, the MelBet logo will appear on the Allianz
Stadium’s LED advertising boards. The company will also be able to provide
customers with VIP tickets to home matches, exclusive tours at the stadium and
signed merchandise.
“We are delighted to become Juventus Official Regional Partner. The Italian
club is one of the most recognizable football brands in the world and has a huge
fan base. Becoming part of its great history is a great honour for any company.
The agreement will be a continuation of our strategy to support sports and will
help increase the recognition of MelBet in Africa & Middle East,” noted the
bookmaker company representatives.
“We are happy to welcome MelBet to the Juventus family as the Official
Regional Partner in Africa & Middle East,” said Francesco Calvo, Managing
Director Revenue & Football Development of Juventus. “ Thanks to the new
partner, we will strengthen the position of our brand and help the development
of football in these regions”.
The club’s fans can be the first to find out all the news about the team’s
upcoming matches on MelBet’s official pages and participate in the drawing of
cool prizes: www.melbelt.com
